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Franchise Freedom, Studio Drift
Art Show, Art Talk

Studio Drift, Faena, Pace Gallery, and BMW will premiere Franchise Freedom, a performative artwork at the interface between technology, science, and art on the beach of Faena District. An autonomous flying swarm of 300 drones, Franchise Freedom, supported by Faena Art, exposes the tension between individual freedom and safety by numbers. The sacrifice made by the individual subjecting to the group gives off the illusion of freedom, creating a never ending cycle. It is the first time that a natural phenomenon will be imitated by machines working with decentralised algorithms at this scale.